Wednesday 13 March 2013

junk food endorsed by celebrities. By Lim Kay Kiat

Research shows junk food endorsed by celebrities tend to be more popular amongst children. Three advertisements were showed to a group children from ages eight to eleven. Of the three advertisements one had a celebrity which endorsed the product while the other two did not. In the end, the product endorsed by a celebrity was more well received by the children then the other two products which were celebrity-less. Thus health advisers are advising parents to lead by example and allow children to learn to healthier eating from young.
In my opinion i feel this this is a very important finding as many commercials today are celebrity endorsed. Through this study, educators and parents will have a better idea on what to do and how to teach their children to eat more healthily. However i feel that this study could potentially be misused by huge corporations to increase the sales of their products, thus leading to an increase in the number of obese children.
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